FASHION i-D journal

The late 1990s mark a significant point in this development
of a heightened art/fashion phenomenon that is more far
reaching in its effect, as it results in fashion productions that
communicate through the medium of performance art.

The griffe, a designer’s label, originally referred to the
mark of an animal’s claw. It acts as both site and instrument
of transubstantiation, which, without changing the physical
quality of an object radically alters its social role.

The value of these objects does not derive only from the
materials they are made in or the way in which they are
made, but from a special relationship between those factors
and the cultural significance of the context in which they are
produced and received.

Fashion is a belief manifested through clothing